Thinking

Let's start with marketing planning. Before heading off on a journey, you need clear directions. The same is true for marketing.

Time for planning and making strategies is, in my experience, time well spent.

With a picture of the market and the people you serve, marketing messages and communications will be more impactful.

Shouting

With a solid plan to work from, we'll begin to implement marketing communications - the shouting bit.

Knowledge gained from the thinking stage means that targeted campaigns will reach prospective customers where they hang out, and when.

Layering up different communication channels increases campaign reach and response rates.

Learning

Without results, we aren't learning.

Using marketing metrics we know what works and what doesn't so that campaigns are refined and conversions increased over time.

At this stage, we are less interested in reporting clicks in favour of business growth - showing the rest of the business how marketing is increasing market share and customer lifetime value.